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Mallets

AI-powered Ads Creation and Analytics Platform

Introduction

Mallets is an AI-powered Ads Creation and Analytics Platform built to help brands ideate more, localize faster, and learn what works.

From a single creative, Mallets can generate multiple ad variants tailored to different audiences, markets, formats, and messaging needs—making it easier to scale campaigns without starting from scratch.

Mallets can also create new ads based on a given reference, preserving the creative direction while adapting it into fresh, localized variations.

Let’s look at two examples of how Mallets brings this to life.

One Creative Asset, Localize Instantly

Generate localized variants of the same ad, tailored to different languages and audiences.

Example 1: Seri Barakah, premium Mabroom & Ajwa dates

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Malay

English

Chinese

Example 2: Pindora, Botanical Glow Serum

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English

Indonesian

Chinese

From Reference to New Creative

Turn an existing ad reference into fresh, on-brand creative variants — preserving the core idea while adapting the concept for new campaigns, audiences, and formats.

Example 1: Velocity X5, electric vehicle
[Reference: KIA EV9, UK Car of the Year]

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Reference

Variant 1

Variant 2